AABC offers members webinars live and on-demand on timely topics, the business of birth centers and clinical issues.
Join us for our February webinar.
10 Tips to Grow Your Birth Center on Social Media
More and more social media is a top medium for reaching customers. An integrated social media presence can grow your business and your community. In this webinar, social media expert Jen Gardella will share 10 tips to grow your birth center on social media and avoid pitfalls.
Jennifer Gardella, PhD
Jen is Your Social Media Expert. She helps businesses of all sizes implement a strategy to reach ideal clients through blogging and social media. Jennifer believes that a consistent effort of optimizing your profiles, connecting with the right businesses and sharing the right information can drive clients into your birth center.
The American Association of Birth Centers presents Webinar Wednesdays as a member benefit for AABC members.
Members have access to past webinars for viewing on-demand.
Log-in and go to Quick Links to access the Webinars On-Demand Archive.
You've Opened Your Birth Center, Now What?
Presented live on 1.25.17 - Join panelists Brianna Honea, MBA, Susan Melnikow, CNM, MS and Linda Weaver, CPM for a moderate discussion on issues that new and small birth centers encounter. Topics include understanding cash flow, staffing, relationships, and marketing and brand recognition.
PDR Advanced: Getting the most from your data
Presented live on 11.02.16 - View the second webinar in our Fall Data Series. Susan Stapleton, DNP, CNM, FACNM and Jennifer Wright, MA present this webinar for those who have been entering data into the PDR but haven’t been accessing and using your data or those who are thinking about using the PDR and want to know more about what it can do. You will learn how to perform data quality audits, how to export your data and use it to calculate your statistics, and how to query your data for specific questions.
PDR Basics: Getting started with the AABC Perinatal Data Registry™
Presented live on 10.26.16 - View the first weebinar in our Fall Data Series. Do you have new staff who need to learn more about using the PDR? Staff who need a refresher? Just getting started with using the PDR in your birth center? Join Susan Stapleton and Jennifer Wright for a hands-on training webinar. Susan Stapleton, DNP, CNM, FACNM and Jennifer Wright, MA will discuss setting up your system to assure accurate and complete data entry, navigating the PDR, saving and accessing partially completed records, and data quality assurance. Participants will have the opportunity to ask questions that have come up in your birth center about the PDR.
Creative Models for Collaborating with Complementary Services in Large and Small Communities
Presented live on 07.27.16 - View the third webinar in our Summer Collaboration Series. Whether you are in a small rural community or a large urban center, your birth center can benefit from collaboration with complementary services. Join Kathleen Wirtz, CNM, WHNP-BC, founder of Birth and Family Midwifery, LLC in Kelso, Washington and Coral Slavin, Owner and Director of Well-Rounded Maternity Center in Milwaukee, Wisconsin to learn how they have successfully built collaborative relationships with alternative health care providers, massage therapists, breastfeeding consultants, fitness specialists and more.
U.S. MERA – How Will It Affect Collaboration in Birth Centers?
Presented live on 07.20.16 - Join us for the second webinar in our Summer Collaboration Series. Mary Lawlor, CPM, LM, executive director of the National Association of Certified Professional Midwives and Ginger Breedlove, PhD, CNM, APRN, FACNM, past president of the American College of Nurse-Midwives will present on the development of U.S. MERA and discuss areas of impact including licensing for Certified Professional Midwives (CPMs), federal Medicaid reimbursement and increased opportunity for collaboration among midwives in birth centers.
Initiating Collaboration with Hospitals and Physicians
Presented live on 07.13.16 - Trying to figure out how to improve your collaborative relationship with your transfer hospital/physician? Whether you have hospital privileges or not making sure your relationships are solid and strong is key. Join Maureen Darcey, founder and Clinical Director or Women’s Birth and Wellness Center as she talks about how they created relationships with their transfer hospital. Learn the right and wrong ways to approach a hospital, how to educate the hospital physicians and nursing staff and bumps in their roads that you can learn from. This webinar is for every birth center, new or experienced, with every type of provider in every part of the country. We can always improve our relationships.
Cell-Free DNA Screening: Much more than a "baby gender" test
Presented live on 05.18.16 - Are you struggling to understand which genetic tests to order? Are you looking for tools to help you respond to patients who are requesting expensive prenatal testing? Learn more about genetic screening with Heather Dorsey, MS, a genetic counselor with Legacy Medical Group-Maternal-Fetal Medicine. This presentation will: discuss what genetic counseling is and who should be referred to see a genetic counselor; review rates of birth defects in the general population and an approach to screening pregnancies for conditions including, but not limited to, Down Syndrome; explore cell-free DNA screening, its benefits and limitations, and practical approaches to its incorporation into prenatal care; and consider questions for providers to consider when thinking of offering cell free DNA screening to their patients.
NRP 7th Edition Guidelines: What Birth Centers Need to Know
Presented live on 04.27.16 - Learn more about the new Neonatal Resuscitation Program (NRP) guidelines with Ashton Osborne BSN, RN and Olga Ryan MS-NL, RN. This presentation outlines the most recent changes to the NRP guidelines and how they affect birth centers. CABC indicator revisions based on these changes are also reviewed.
Be S.M.A.R.T. about Tongue-Ties
Presented live on 03.23.16 - Join Ashton Osborne, RN, BSN and Rebecca Costello, IBCLC, MPH to learn more about newborn tongue-tie. At the end of this webinar, participants will be able to highlight the differences between normal breastfeeding problems resolved with basic teaching and those that require a referral utilizing a simple assessment tool. The S.M.A.R.T. assessment tool encourages the user to develop a more holistic approach to breastfeeding issues (especially tongue-ties).
Making Sense of Research
Presented live on 02.25.16 - Wondering how to respond to that newest research study about out-of-hospital birth outcomes? How do you interpret study findings? What is the best way to answer questions from parents and the media when a study reports less than ideal outcomes? View this webinar presented by Barbara Norton, MS, CNM and Susan Stapleton, DNP, CNM where they discuss recent studies, and learn more about how to respond in a way that is informed and productive.
Root Cause Analysis
Presented live on 11.11.15 - Susan Stapleton, DNP, CNM and Denise Roy, MSN, CNM are experienced midwives and long-time AABC members. They have been in birth centers for many years and understand that when issues arise it can be very easy to blame someone or sweep it under the rug instead of taking the time to discover the true cause of the issue. Explore how you can find the “root cause” of some of your birth center issues and learn about what you can do to really fix these problems so they do not happen again.
Presented live on 10.28.15 -Mary Littlefield Devine, LM takes you through an
informative hour about adaptive change and why the philosophy behind
this should be considered at your birth center. Adaptive change is the
concept that organizations are facing challenges that require them to
develop new strategies and learn new ways of operating. To make these
changes it is important to include everyone in process for real and
lasting change to take place.
Changes to the National Birth Center Standards
Presented live on 9.9.15 - The AABC Standards Committee presents the first draft of revisions to the AABC Standards for Birth Centers.
Executive Board Member Outreach
Presented live on 9.16.15 - The AABC Executive Committee talks with members about two issues that have arisen: Membership and Accreditation - what is the connection? AABC - A midwifery bridge or just for CNMs?
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